Star Fencing Academy – A Championship Club Gets a Website Worthy of Its Name
When you're the #1 foil fencing club in the U.S., your website should act like it.
Star Fencing Academy is home to national champions and world-class foil fencers. It’s the top-ranked foil fencing club in the United States, with a legacy of excellence and an impressive track record. But you wouldn’t know that by looking at their old website.
The original site had been built by a non-professional—well-intentioned, but underpowered. It had no responsive design, making it hard to view on phones. Styling was inconsistent, content updates were painful, and there were no SEO settings in place. Even worse, families searching for top fencing clubs often couldn’t find them online.
That’s where I stepped in.
My first move was to rebuild the site infrastructure—making everything easier to update, maintain, and scale. I overhauled the design to create a clean, modern, and fully responsive experience across devices. Every page was restructured for SEO, helping the club climb to the top spot on Google for local and relevant fencing searches.
And because many families in the club speak Chinese at home, I launched a fully localized Chinese version of the site. Now, both English- and Chinese-speaking visitors can find the club, explore the programs, and connect with ease.
The new site doesn’t just look better—it works better. And now, it finally reflects the elite level of the athletes who train there.
